I did the pants dance the other day. You know, the one where you shimmy your pants on, squat down to stretch out your waste band, lie on your bed and pull your legs to your chest to make sure you can actually walk in your tight, skinny jeans. Yep, I did it. It’s just [...]
I had another opportunity to contribute to TukeeAZ, and chose to talk about color. Maybe white pants are the biggest fashion risk for you right now, but this article explains why color is important this season and how you can start embracing it. You can view the online version of the magazine and read the [...]
I hope you have heard about the awesome jewelry line 31 Bits, but if you haven’t heard about it I’m super excited to be the first to share it with you because this jewelry is not only beautiful, it’s helping women have a future. The purpose of this jewelry line is to, “USE FASHION AND [...]
Ann He is a photographer that I have been very inspired by lately. It’s not just because her photos are GORGEOUS, but because she is only 16 years old and the professionalism, talent and beauty that comes through her work just floors me. Regardless of her age, I am an admirer, but the fact she [...]
I am SOOOO HAPPY to share my first menswear photo shoot with all of you in collaboration with Alejandra Amador Vidal of Imaginale Design with model Alex Lasheen. It was Alex to the third power that’s for sure. The title of this fashion shoot is “Falling.” Once you see the video below you’ll understand the [...]
It has been awhile since I’ve posted a golden nugget, and this one is an IMPORTANT one for aspiring fashion stylists and industry partners. Before I even attempted my first styled shoot, I had the good fortune of connecting with an industry expert and she told me the biggest mistake young stylists make is buying [...]
This year’s perfect summer shoe is a platform wedge sandal in a brown, beige, tan or khaki. They look great with skinny jeans, wide leg trousers, dresses and shorts. They also go with every color in your wardrobe. This past weekend I got a pair of Born wedges that are THE most comfortable shoes I [...]
I recently showed my work in a gallery space for Downtown Phoenix’s First Friday Art Walk, and someone asked me why I named my styling business AVE Styles. In that moment it dawned on me that I’ve never shared the origin of my business name. AVE is actually my initials – Alexandra Vailas Evjen. What’s [...]
One year. I can’t believe one year has passed since I took a leap of faith and went part-time at my PR job to pursue the fashion industry and start AVE Styles. AHHH! What a year it has been?!! I am SOOO proud of myself!!! It sure has been scary – worried I would fail, [...]
