HOW TO MONETIZE PINTEREST

As a blogger and Pinterest influencer, people often ask me with a surprised look on their face, "Do you get pid to pin?" I reply, "Yes, and it's the best job in the world!" But as Pinterest has evolved over the years, you can no longer be given money from a company to pin their products from their site. You also can't use affiliate links to make commission on sales. In fact, if you go about making money on your Pinterest account that way you're violating Pinterest's Terms of Service Policy. Yikes! 

Here are three ways I monetize my account that are well within Pinterest's terms:

1. CREATE & SHARE ORIGINAL CONTENT - Recently, I partnered with Coca-Cola to create original imagery that featured their products. This imagery was shared in a series of blog posts on AVESTYLES.com featuring recipes and style inspiration, and it was also shared on my Pinterest account linking back to Coca-Cola's website. This is acceptable to Pinterest because the content was completely generated by me and has my signature touch to it. It's an organic, non-invasive way of promoting a brand because you're most likely staying true to the aesthetic that is represented on your Pinterest account. 

2. SPONSORED BOARD - It is acceptable to Pinterest for a brand to pay me a sum of money to create a *new* board on my account that states the brand's name in the title and declares it is sponsored in the description of the board. The board can also host a sum of sponsored pins from the company's website. I am currently working with Shane Co. on a sponsored board that features item's I'm crushing on, which also includes 10 products from their site. This is within the terms because you are declaring the campaign to your followers, which they can easily opt out of. Note: It's important that these boards be brand new ones and not repurposed boards. You cannot take your board with the biggest following and change the name and subject of that board to accommodate your sponsor. That is viewed as misleading to your followers that initially followed the board for "x" and is now receiving "y."

3. CURATING FOR A BRAND - I also curate boards and accounts for brands on Pinterest. This would be similar to someone doing an Instagram takeover or guest posting on a blog. Sometimes a company will share an existing board with me and I will curate content for that board for a month. I also have been paid to take over an entire Pinterest account and curate on behalf of a brand as long as I stay within their brand guidelines and style. Not too long ago I did this very thing for Glamour and Woolite where I curated a board on their account all about washable style. 

If you're interested in learning more of the in's and out's of how to monetize your Pinterest account, don't forget to subscribe to my newsletter. That's where you'll be the first to hear about my Pinterest classes, as well as exclusive Pinterest tips. 

MAJOR CRUSH

If you know me or have followed along for some time you'll know that I don't wear a lot of jewelry. But, when I do wear jewelry I only like to wear very special, quality pieces. I like when jewelry has a story, a powerful message or a special someone behind it. I've partnered with Shane Co. to share with you my Valentine's Day must-have jewelry because they are a company that offers those treasured gems.

Sometimes we see dollar signs when we think of shopping at a jewelry store, but I had no idea that you can find real gold and real silver items at Shane Co. for reasonable price points of under $200. Plus, with every purchase you make at Shane Co. you receive a certificate of authenticity. Many of us have probably spent similar amounts of money on jewelry that isn't even the best quality or guaranteed to give you timeless satisfaction.

I love this infinity collection by Shane Co. because the best way I can describe my love for my husband and kids is "infinite." This diamond bracelet and matching ring are modern and simple, but eye-catching. They are definitely high on my Valentine's want list.

Yellow gold, rose gold and silver are all on trend right now. You can mix and match them without wondering if they "go" together. I liked stacking these gold and rose gold diamond rings for understated, daily sparkle. 

In the past I haven't gravitated toward heart shaped jewelry, but when I saw this simple heart necklace I really loved it. It's one of those necklaces you would expect to see every woman wearing because it's sweet, delicate and can be layered with other jewelry.

This gold tassel bracelet, on the other hand, is that kind of unique piece that I'm always looking for. To put the bracelet on, you simply slide the gold ball down and slip it on your wrist. It's a design you would think you would see other places, but I never have! This bracelet is at the top of my want list!

If you're in the market to buy someone special a gift but you don't know what to get them, you can take this quiz to see what they might like. To see more things I'm crushing on you can check out my MAJOR CRUSH Pinterest board. Plus, you can enter to win $1,000 to Shane Co. by designing a Valentine's card, click here to enter.

Photos by Rennai Hoefer

IT'S MINE

Love comes in many forms and fashions, and for a limited time so does the look of Diet Coke. There is beauty in diversity, and soon, for a limited time, you will be able to take your pick of 12 oz. Diet Coke glass bottles that are each unique in their own way just like you and me. Diet Coke is has been my go-to soda for years. It's the only soda I crave, and I love that I don't have to feel guilty about the calories. Everyone's Diet Coke experience is unique to them, and I'm showing you mine through my other love, fashion, as part of Diet Coke's IT'S MINE campaign. 

I gravitated toward this bottle because of how vibrant it was. It looks as if it's dripping wet from a rainbow, and so I immediately thought of this chiffon dress I have. It embodies the abstract art of the bottle and the silk chiffon moves effortlessly in the wind. I can't wait for spring and summer so I can wear it as a dress alone, but for now I have styled it with a long white sweater to create the illusion of separates. 

One color that I am looking forward to wearing more of this spring is lavender. I know that pale pink seems to be the "it" color, but in keeping with the pastel trend, lavender is more complementary to olive skin. And just like I love the specs of lavender in my floral blazer, I loved the hue on the Diet Coke bottle too.

But the reality is it's still winter, so one of my go to outfits is this rust, knit turtleneck paired with classic jeans. This bottle of Diet Coke feels SO me because it too has this rusty hue along with mint green. It's almost like an old lucky penny you always keep with you. If you come into my home you'll find these colors everywhere. 

So, what bottle is uniquely you? Share how you would put together your own IT'S MINE look with Diet Coke in the comments below and you could win your very own Diet Coke IT'S MINE style kit including a unique IT'S MINE bottle and one of my wardrobe must-have's for the ultimate look. The content will be open until February 10, 2016. A winner will be declared in the comments below on February 11, 2016 at 12pm MST and notified by email. 

Photos by Rennai Hoefer.

CLASSROOM VALENTINE'S DAY

This year is Elle's first year celebrating Valentine's Day in school. I'm so excited for her, but Valentine's Day is a lot different than it was when I was growing up. Usually you would get a ton of candy and some fun cards from friends, but her school has asked us not to bring sweets. So, in lieu of candy I found these plastic macarons on Amazon.com. You can buy six for $7.99. I bought stick-on-earrings and stickers for the boys.

For her cards, Minted had the perfect Valentine's Day card that let me personalize it with her name and add a photo of her on the back. For three year olds a photo is such a great way for them to know who their Valentine is from since they can't read. Here's to hoping these go over well. 

ELLE'S NEW ROOM

When we moved into our new home last August I was 8 months pregnant with Levi and exhausted. The last thing I could think about what decorating a house, but I knew that making a special space for Elle was a priority. After all, she was going through just as many big changes as we were and trying to comprehend it all at the age of 3. She would talk about her "old house" and sometimes cry saying how much she missed her polkadots (I would start crying too). Her old room had rose gold dots on the wall, and it was her comforting, safe-have. It was all she had known up until now and it was gone, so I knew I needed to find some time and energy to make a cool, new place for her to love.

Elle said she wanted her room to be pink, so we compromised with pink, black and white. I love girly things, but used my editing eye to balance the feminine color with timeless black and white. I took to Pinterest, and I started pinning all sorts of inspiration. You can check out the full Pinterest board here: http://www.pinterest.com/alexandraevjen/girl-room-w-land-of-nod/ 

One of the first things we did was upgrade her to a daybed from her toddler bed because Levi would soon need the crib. I chose a white IKEA day bed that turns into a two person sleeper in the anticipation of slumber parties. With a pink ruffled duvet cover and a ton of throw pillows it became the perfect mix of girly and modern. We painted half her wall black similar to a wall we had in our old house. I toyed with the idea of the other half being gold, but I couldn't find gold interior paint that I liked.

Land of Nod was our one stop shop for all of the bedding and curtains. I couldn't resist the gold geometric lamp and the striped rug either. 

elleroom.jpg

She had an IKEA bookshelf in her old nursery, and we painted the back of it black to help tie everything together. He brother has most of the baby books now, but I know over the years her book collection will grow and maybe we'll even start to see Seventeen Magazine on the shelves. 

Some items that I included in her room that were Pinterest inspired were a woven wallhanging, a steer skull and a gallery wall. I also couldn't resist putting in a cool pendant light instead of a ceiling fan. I found this one on Wayfair for $219. You can always just put a portable fan in the room for hot nights, right? =)

Now that the room is complete Elle doesn't mention her polkadots anymore. Instead, she jumps off her big girl bed, reads stories under the covers and sleeps soundly in her new house. I love being in her room almost as much as she does. Thanks, Land of Nod, for making great products for parents and kids to enjoy!

Photos by Rennai Hoefer