The Content Pop is an exclusive biannual event where influencers + brands come together to create content that pops.

Rather than spend several days at a conference learning, exchanging businesses cards, pitching brands and hoping something comes out of the investment; Summer Bellessa and Alex Evjen created a weekend for influencers and brands to connect and create all in one weekend. Brands walk away with content for over a month created by Instagrammers, pinners, and bloggers. Influencers walk away with promotion from brands, promotion from fellow creatives and new business relationships for the future.


Both influencers, art directors and stylists themselves, Alex and Summer, know a thing or two about brand partnerships and creating blog content. 



Alex Evjen has had the privilege of working with some of most iconic brands in the world including Coca-Cola, Diet Coke, American Express, Nordstrom and Fox Television to name a few. As a fashion stylist and art director she pre-visualizes and styles content that appeals to the average American woman. With 940,000+ followers on Pinterest, she also partners with brands to release and share pin-worthy imagery that drives traffic!



Summer has worked in many different capacities on set: modeling for Clairol, WWD, Shiseido, Vidal Sasson; creating content for Method, General Mills, Sony,, The Design Network; collaborating with Glamour, Oh Joy, Kate Spade, Boden, Target, Madewell, and more. As a content creator she understands all aspects of the process, from forming inventive ideas, pulling a skilled and professional team together, to delivering high impact content that translates online and throughout social media. Between Summer, and her company, The Girls With Glasses, she reaches 40K on instagram, 18K on pinterest, 23K subscribers on youtube and over 2 million views.