My dear friend Sara Chambers, a long time blogger and PR guru, started a podcast called Chicks Who Give a Hoot where she is highlighting women who are activists in their communities and workplaces. It's absolutely brilliant, and I'm so glad she is getting these stories out there with her blog and podcast. 

I had the pleasure of being a guest on her podcast recently, and it was really an "ah-ha" moment for me because she wanted to interview me about how I champion the cause of authenticity in the digital space. I had never thought about it as a cause before nor had I thought about myself as a champion for it, but after chewing on it a bit I realized that it is indeed the foundation on which I have built my business.  To have a cause there must be a problem, and honestly, I identified the fake world of social media and blogging a LOOOONG time ago, and I've always hated it. And even though I suppose always being honest and authentic has always been a big part of who I am by nature, I realize that many people in the digital space don't really know how to take steps away from playing "the game."

It was an amazing conversation that really birthed my recent social media challenge that I shared a couple weeks back (I hope you are taking it with me). Please give the podcast a listen to hear how we really break down activism for the cause, and I would love to know if you're going to help join the cause for authenticity online.

Photos by Rennai Hoefer