As a Pinterest influencer with almost one million followers and being a Pinterest ambassador, I've had the chance to teach a lot of classes about how to use Pinterest as an effective marketing tool. I've also done quite a bit of account management for brands, and one problem that I immediately identify with most of my clients is that their Pinterest profile doesn't embody the feeling and essence of the brand itself. So, I thought I share some key things that can remedy that. Before you even open your browser do these things:
1. Identify your brand colors (ex: pastel blue, pastel pink and pastel green)
2. State your brand's purpose (ex: to provide a beautiful, fun and enjoyable bath time experience for kids and parents)
3. Identify the overall feeling and emotion tied to your brand's image (ex: clean, warm, playful)
Now, open up Pinterest on your desktop computer, and follow these steps:
1. Ask yourself, what cover images currently embody the feeling, brand message and palette of your business?
2. If you identify some that don't, open up each board, click "edit," click change "cover image", and then scroll through until you find a cover image that resonates with those three things.
3. If you're not finding an image that you feel satisfied with start searching within Pinterest for your criteria within your board category (fashion, home decor, food, etc.). For example, when working with Be Good, a kid's bath and body line, I had a hard time finding content within their boards that was clean, soft, pastel and warm - all of the qualities they want to be know for. So, for the women's fashion board I searched within Pinterest to find "pastel fashion," and then found some images that met the brand requirements and pinned them to the board. I then went back and set the cover image.
Extra things to double check:
1. Do all of your titles fit or are they cut off? You want them to fit within the board pixel width and be 23 characters or less
2. Do you have too many or too few boards? The magic range I try to tell brands to aim for is between 15 and 30 boards.
3. Do your boards reflect the lifestyle of your brand? Share what the persona of your brand would eat, what spaces they would live in, where they would travel to, what they would wear, etc.
For more Pinterest tips and advice, click here. If you're in need of help setting up your Pinterest profile or strategizing your company's voice on Pinterest, you can always email me for consulting pricing. firstname.lastname@example.org.