Lumber Jack Men

  Can someone tell me when lumber jack beards became a trend? Billy Reid (who won menswear designer of the year), J. Crew and Urban Outfitters have some major facial hair going on in their catalogs.

I don't mind some decent scruff, but some of these beards are out of control. Maybe I've just missed the boat on this. Do anyone of you guys or gals find lumber jack beards fashion forward?