As a stylist, I'm always searching for new places to shop. Thanks to the internet and rise of e-commerce it seems like every single day there's thousands of new sites to browse. Talk about overwhelming! Get me on a cute boutique's website and I could scroll forever. I can't be the only one who catches themselves making "dream" shopping carts on these sites, right?
I've rounded up some of my favorite indie brands to shop. Some are quite established, others newer, but they're all top notch.
Reformation is known for eco-friendly, surefire basics and feminine dresses. The LA brand embraces current trends, but infuses them into their collections quite tastefully so that the pieces are still classic. Their tagline is "We make killer clothes that don't kill the environment." Need I say more?
Maybe it's the clean pastel aesthetics or their Instagram full of fresh faced babes, but Glossier is a new brand that simply can't be ignored. This beauty line started in late 2014 with a focus on skincare and is now branching into natural looking makeup as well. Prices range from $12 to $26 so there's no reason not to treat your skin to a treat.
Aelfie sells rugs, pillows, bedding, and other home accents - all of which are definitely Pinterest worthy. Their designs are bright and contemporary, often featuring bold graphics. Despite being so modern, the company prides themselves on the fact that all of their rugs are handmade using age-old, Indian techniques. How cool is that?!
MJM is the place to go for quality, wearable everyday jewelry. Collections range from affordable minimalist metal earrings to fine diamond rings. Lots of the stone pieces are quite the splurge, but they're so unique. The jewelry is all handmade in the USA, with materials upcycled and ethically sourced.
Of course I couldn't finish this roundup without including something for the kiddos. I've always been a fan of blogger and illustrator Kelli Murray, so it's no surprise that her clothing line for little ones is just as stellar. They sell wears for both boys and girls and all of their clothes are hand dyed and SO soft. I can't get over how cute this appleseed top is.
Photos from Instagram.