Epiphanie is a camera bag company that makes stylish, modern bags for men and women. These bags aren't just for photographers, but simply for people that enjoy documenting their life, travels and work. I am so glad I got to bring this stylish adventurer to life in several ways for their 2014 look book.
As I shared last week, this is an important project for me because five years ago I had the chance to style another look book of theirs, but it was one of my first styling gigs. I've grown so much as a stylist, and Maile, Founder of Epiphanie, has seen that in me over the years. I cannot express what that means to me that a woman I had never met before believed in me and saw something in me earlier on when I was so full of doubt.
Maile said she wanted fresh, cool fall styles. All of her bags are leather, and she wanted to boost the level of quality in the experience of Epiphanie and yet keep it approachable. I saw an opportunity to create different personas in the outfits, but keep everything very cohesive. Ale Vidal, the cinematographer and director, had a central character being a young, creative gal that has a boy friend and a stylish group of friends. This character is really acted out in the story of the Epiphanie brand film that I shared last week (click here to watch). I started with her outfit, and built out from there including a French inspired gal, a tomboy inspired gal, an urban inspired gal and a creative, stylish guy.
I tried to incorporate several trends in this lookbook too. Buffalo check, overalls, fringed kimonos, beanies, and wide-brim hats can be found in this collection. However, since the bags are the focal point I tried to keep the palette pretty simple to let the bag stand out.
I hope you enjoy this project! To read about the story creation and making of the film, check out Ale's blog.
Photography / Direction by Ale Vidal www.imaginaledesign.com
Video Assistant – Matt Hail www.matthail.com Styling by Alexandra Evjen www.avestyles.com Hair by Jenny Strebe www.theconfessionsofahairstylist.com Makeup by Stephanie Neiheisel www.snmakeupartist.com Assistant – Audree Lopez – www.simplyaudreekate.com Modeling by Agency AZ Styling Assistant – Alyssa Hodson
Location provided by The Clarendon Hotel