2014 Epiphanie Lookbook

Alexandra-Evjen-Favorites-0008web1.jpg
View More: http://imaginale.pass.us/epiphanie
View More: http://imaginale.pass.us/epiphanie

Epiphanie is a camera bag company that makes stylish, modern bags for men and women. These bags aren't just for photographers, but simply for people that enjoy documenting their life, travels and work. I am so glad I got to bring this stylish adventurer to life in several ways for their 2014 look book.

As I shared last week, this is an important project for me because five years ago I had the chance to style another look book of theirs, but it was one of my first styling gigs. I've grown so much as a stylist, and Maile, Founder of Epiphanie, has seen that in me over the years. I cannot express what that means to me that a woman I had never met before believed in me and saw something in me earlier on when I was so full of doubt.

View More: http://imaginale.pass.us/epiphanie
View More: http://imaginale.pass.us/epiphanie
View More: http://imaginale.pass.us/epiphanie
View More: http://imaginale.pass.us/epiphanie

Maile said she wanted fresh, cool fall styles. All of her bags are leather, and she wanted to boost the level of quality in the experience of Epiphanie and yet keep it approachable. I saw an opportunity to create different personas in the outfits, but keep everything very cohesive. Ale Vidal, the cinematographer and director, had a central character being a young, creative gal that has a boy friend and a stylish group of friends. This character is really acted out in the story of the Epiphanie brand film that I shared last week (click here to watch). I started with her outfit, and built out from there including a French inspired gal, a tomboy inspired gal, an urban inspired gal and a creative, stylish guy.

View More: http://imaginale.pass.us/epiphanie
View More: http://imaginale.pass.us/epiphanie
epiphanie2014
epiphanie2014

I tried to incorporate several trends in this lookbook too. Buffalo check, overalls, fringed kimonos, beanies, and wide-brim hats can be found in this collection. However, since the bags are the focal point I tried to keep the palette pretty simple to let the bag stand out.

View More: http://imaginale.pass.us/epiphanie
View More: http://imaginale.pass.us/epiphanie

I hope you enjoy this project! To read about the story creation and making of the film, check out Ale's blog.

Photography / Direction by Ale Vidal www.imaginaledesign.com

Video Assistant – Matt Hail www.matthail.com Styling by Alexandra Evjen www.avestyles.com Hair by Jenny Strebe www.theconfessionsofahairstylist.com Makeup by Stephanie Neiheisel www.snmakeupartist.com Assistant – Audree Lopez – www.simplyaudreekate.com Modeling by Agency AZ Styling Assistant – Alyssa Hodson

Clothing provided by Frances Vintage and Shop & Apparel

Stylist to The Rescue

Finding_Fall_Trends_In_Your_Closet_2058150000_8417758_ver1.0_640_480-e1412026566409.jpg

Last week I had the chance to be on The List - a national TV show that talk about all things pop culture. I was asked to surprise a woman in Arizona, and show her that she had plenty in her closet for this fall. I had no idea what she looked like, where she lived or what she had in her closet. It truly was a spontaneous styling session, but any client I meet for the first time is like a blind date. I, of course, was nervous I wouldn't be able to rise to the challenge, but I made it work. Tim Gunn would be proud. Watch the segment and see for yourself. Let me know what you think!



POPULAR POSTS


thankyou-3A.jpg

Content copyright © 2015 AVE Styles.